Problem:

As a chain of 16 hotels in the State of Washington, we have been struggling to increase occupancy rates and events at our locations. Building and maintaining a consistent brand voice across all social media channels has been a constant challenge for our organization. Additionally, creating and maintaining a lead advertising platform to capture leads for our sales team has proven difficult, especially with changing algorithms and the challenge of retaining quality personnel.

Agitate;

Without a strong online presence and effective digital marketing strategies, our hotels are missing out on potential guests and event bookings. Inconsistent branding across social media channels can lead to confusion among potential customers and a lack of trust in our brand. The difficulty in capturing leads and retaining quality personnel for our advertising efforts is hindering our ability to reach our target audience and drive sales.

Solution:

We were thrilled to connect with the talented team at Arino in Vancouver. Their support team specializes in a wide range of essential marketing services, including branding, lead generation, social media management, search engine optimization, paid campaigns, and digital marketing strategies. Recognizing the challenges of trying to cover all aspects of digital marketing with in-house employees, we quickly realized that Arino operates as more than just an agency – they are a dedicated support team.

Arino provided us with access to specialized teams that filled in the gaps where our own expertise fell short. Our staff was able to seamlessly communicate with these teams, treating them as an extension of our own workforce. Through weekly remote meetings, we collaborated on developing strategic marketing plans and objectives, utilizing real-time analytics provided by Arino to guide our decisions.