Problem;

As a luxury real estate firm catering to individuals with a net wealth greater than 1 million USD, we faced the challenge of effectively targeting our audience through our website, LinkedIn, Instagram, X and search. We needed to ensure that the leads we generated were of high quality, while also tailoring our content on LinkedIn and Instagram to suit the unique capabilities of each platform.

Agitate;

Generating leads in the luxury real estate market can be a daunting task, especially when trying to reach individuals with a high net worth. Traditional marketing methods may not be as effective in capturing the attention of this exclusive audience, leading to wasted resources and missed opportunities. Without a strategic approach to digital marketing, we risk falling behind our competitors and failing to connect with potential clients who are actively seeking luxury real estate services.

Solution;

We reached out to the team at Arino to help us integrate their analytics for all our digital assets, specifically focusing on our luxury real estate properties. This partnership allowed us to benchmark our current strategies and identify areas that were not performing as well as we had hoped. By analyzing the data, we were able to gain valuable insights into what our competitors were doing in the same market, giving us a competitive edge. With this newfound knowledge, our focus shifted to improving our search engine optimization, utilizing Instagram and LinkedIn for targeted marketing, and revamping our email marketing campaigns.

It quickly became apparent that Instagram and email marketing were the most effective channels for reaching our target audience, as clients began sharing our properties within their networks. We realized that leveraging the power of happy clients spreading the word was more effective than constantly trying to attract new leads.