Problem;

Our property management company, managing over 2000 individual locations with both short and long-term rental properties, needed to cater to both professionals and students relocating to our community for university. We needed to modify our SEO and SEM strategies to better target these different audiences. Professionals preferred communication via lead generation forms, while younger audiences preferred messaging via Instagram, TikTok, and WhatsApp. We needed support in implementing a Messaging API to effectively reach our target audience.

Agitate;

Without the proper support and tools in place, our property management company was struggling to effectively reach and engage with our target audiences. Our current SEO and SEM strategies were not tailored to the preferences of professionals and students, leading to missed opportunities for lead generation and communication. Without a solution in place to integrate WhatsApp into our communication channels, we were at risk of losing out on valuable connections with potential tenants and clients.

Solution;

We reached out to Arino, a Meta Partner, with the intention of integrating the WhatsApp API into our CRM system. However, before diving into the technical aspects of the project, the team suggested implementing their analytics tool to gain a comprehensive understanding of our digital assets. This decision turned out to be a game-changer, as it provided us with a 360-degree view of our online presence and highlighted areas where we were lacking. It quickly became apparent that our property management digital marketing processes were in need of improvement. Despite initially focusing on the WhatsApp integration, the insights provided by Arino’s analytics tool allowed us to reassess our priorities and address the underlying issues in our property management practices.

From the very beginning, they guided us through the process with patience and expertise, ensuring that we were making the best decisions for our business. They offered valuable suggestions and solutions along the way, helping us to improve our SEO and SEM strategies so that our message was consistent and reaching the right audience. By implementing an instant messaging platform, we were able to streamline our communication with leads and clients, all within one convenient application. This not only improved our efficiency but also allowed us to track our ROI for search, Instagram, and TikTok based on the leads generated.